Privacy Policy

Effective Date: October 2025

Business Name: DMR Diesel Ltd.

Location: Acheson, Alberta

1. Introduction

DMR Diesel Ltd. (“Company,” “we,” or “us”) respects your privacy and is committed to protecting it through this Privacy Policy. This Policy describes the types of information we may collect from you or that you may provide when you visit our website or interact with our business, and how we collect, use, maintain, protect, and disclose that information.

This Policy applies to information we collect:

On our website or through email, text, and other electronic messages.
Through social media channels and digital marketing campaigns.
When you interact with our Google Business Profile or third-party review sites.
At our physical store locations or through telephone or email inquiries.
When you purchase products, request quotes, or book services from us.

This Privacy Policy does not apply to information collected by:

Any third party (including our affiliates or subsidiaries) through any application or content (including advertising) that may link to or be accessible from our website.

2. Information We Collect

We collect several types of information from and about users of our website and customers, including:

a. Personal Identification Information

Name
Phone number
Email address
Billing and shipping address
Payment details (if applicable)
Business or company information (if relevant to wholesale or dealer accounts)

b. Non-Personal Information

Browser type, device type, operating system
IP address
Pages visited and time spent on the website
Referring site or search query
Behavioral data for marketing analytics

c. Transactional Data

Products viewed, saved, or purchased
Quotes requested or service inquiries made
Communication history with customer support

d. Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and other technologies to collect data that helps us understand how users interact with our site, tailor marketing content, and improve user experience.

You can adjust cookie preferences through your browser settings.

3. How We Use Your Information

We use the information we collect for the following purposes:

To fulfill orders or requests: Process your orders, respond to inquiries, send invoices, or provide customer support.
To improve our website and services: Monitor usage trends, assess marketing campaign effectiveness, and improve website design and content.
To personalize your experience: Remember your preferences and show you more relevant products or promotions.
To communicate with you: Respond to messages, send service updates, appointment reminders, or promotional offers.
For business operations: Maintain internal records, meet regulatory obligations, prevent fraud, and ensure compliance.
For advertising and remarketing: Run Google Ads campaigns or social media retargeting ads to users who have visited our site or engaged with us.

We do not sell or lease your personal information to third parties.

4. How We Share Information

Your personal data may be shared under specific circumstances:

With service providers: We use third-party platforms like Google Ads, email marketing tools, or CRM systems to manage customer communication and digital marketing.
With payment processors: Secure third-party payment gateways handle credit card processing.
With analytics providers: Tools such as Google Analytics may collect anonymized data to help us understand user behavior.
As required by law: We may disclose information to comply with legal processes, enforce our terms, or protect the rights of the company or others.

All third-party providers are obligated to maintain confidentiality and comply with applicable data protection regulations.

5. Data Storage and Security

We store your information on secure servers and take appropriate steps to protect it from unauthorized access, loss, or misuse.

Security measures include:

SSL encryption on our website
Access controls for internal systems
Employee training on data privacy
Regular software updates and monitoring

While we follow best practices, no method of transmission over the internet or method of storage is 100% secure. Users are encouraged to take their own precautions when submitting sensitive data.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including:

Business or legal requirements
Tax or accounting obligations
Fraud prevention and dispute resolution

When your data is no longer required, we securely delete or anonymize it in accordance with data protection laws.

7. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal data:

Access: Request a copy of the personal data we hold about you.
Correction: Request that we correct any inaccuracies in your data.
Deletion: Request the deletion of your personal data (subject to legal or contractual obligations).
Objection or restriction: Object to processing or request we restrict processing your data in certain situations.
Withdraw consent: If you previously consented to marketing, you may withdraw it at any time.

To exercise any of these rights, please send us a message at https://dmrdiesel.ca/contact-us/.

We aim to respond within 30 days.

8. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect or solicit personal information from children. If we discover that we have collected personal information from a child without verifiable parental consent, we will delete that information immediately.

9. Third-Party Links and Services

Our website may include links to third-party websites, plug-ins, or services. These third parties may collect data about you independently. We are not responsible for the privacy practices of these external sites and recommend reviewing their privacy policies.

Examples of third-party services we may use include:

Google Business Profile
Meta/Facebook Ads
GoHighLevel
YouTube or other embedded content providers

10. International Data Transfers

DMR Diesel Ltd. is based in Canada. If you are accessing our services from outside this country, your information may be transferred, stored, or processed in other jurisdictions with different data protection laws. By using our services, you consent to this transfer.

11. Email and SMS Communication

By submitting your contact information on our website or in-store, you may receive:

Appointment reminders
Product updates
Special promotions
Service alerts or business announcements

You may opt out of marketing emails at any time by clicking the “Unsubscribe” link in our messages. For SMS communications, reply “STOP” to end messages.

Please note that transactional emails (e.g., invoice confirmations, service updates) may still be sent, as they are required to fulfill service.

12. Online Advertising and Remarketing

We may use platforms such as:

Google Ads
Facebook Pixel
Instagram Retargeting
Microsoft/Bing Ads

These platforms may use cookies and other tracking mechanisms to display personalized ads based on your interaction with our site or services. You can manage ad settings through:

Google Ad Settings
Facebook Ad Preferences

13. Use of Cookies

Cookies help us analyze web traffic and improve your browsing experience. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser settings to disable them.

Types of cookies used:

Essential cookies for site functionality
Analytics cookies to improve website performance
Marketing cookies for targeted advertising

Disabling cookies may limit some website features.

14. Website Analytics

We use analytics tools such as Google Analytics to gather data on:

Visitor behavior (e.g., clicks, scrolls, time on page)
Entry and exit pages
Device and browser types
Location data based on IP address

This helps us optimize the website’s usability, marketing efforts, and overall customer experience. These tools may use cookies and anonymized user IDs, but no personally identifiable information is shared unless explicitly provided.

15. Privacy Impact for Users from Alberta and Other Provinces

DMR Diesel Ltd. operates under Alberta’s PIPA and, where applicable, Canada’s PIPEDA.

Under these laws, customers have the right to:

Know why personal information is being collected and how it will be used.
Access personal records held by a business.
Expect appropriate security and privacy practices for data handling.

We are committed to complying with all applicable privacy regulations and industry standards.

16. Security of In-Store and Offline Data

For customers who visit our store or transact offline, we also maintain physical and administrative safeguards, including:

Secure document storage for paper forms or printed invoices
Access restrictions to employee terminals
Surveillance for loss prevention and asset security (video footage is stored securely and retained only as long as necessary)

All employees with access to customer information are trained in basic privacy handling procedures.

17. Policy for Commercial Accounts & Dealers

For clients using our commercial or wholesale account programs, we may collect additional business information such as:

Business license or GST numbers
Purchasing history
Vehicle or equipment fleet information
Authorized buyer contact details

This data is used only for account management, order fulfillment, and customer support. It is not sold or shared outside of required internal use or accounting/legal obligations.

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

Regulatory requirements
Business practices
Website functionality or tools

When changes are made, the updated version will be posted at https://dmrdiesel.ca/privacy-policy and the “Effective Date” at the top will be revised.

We encourage users to check this page periodically to stay informed of our privacy practices.

19. How to Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how your data is handled, please contact us at:

DMR Diesel Ltd.
📍 Acheson, Alberta
📞 +1 (780) 819 4818
🌐 https://dmrdiesel.ca/

We take your privacy seriously and will respond to all inquiries within a reasonable timeframe.

20. Final Notes

By continuing to use our website or engage with our business, you acknowledge and agree to the terms outlined in this Privacy Policy.

We appreciate your trust in DMR Diesel Ltd. and remain committed to protecting your privacy every step of the way.